Over the past decade, Taylor Swift has gone from being a relatively unknown country singer to an international pop star. She began her career as a country singer but, following the success of her album, Red, she decided to officially break into the pop music category with the release of her album, 1989, which consequently went on to become one of 2014’s best-selling albums and winning countless awards.
But how has Taylor Swift gone from small country singer to worldwide pop sensation? Read on to learn about some of the secrets to her success:
Be Open to Change
Like other well-known public figures, including Cristiano Ronaldo, Roger Federer and Michael Jordan, good brands are continually evolving and Swift has battled to embrace change, despite the fact that her management might have told her otherwise. After not winning a Grammy for her album, Red, she decided to refine her style of music and make it more ‘sonically cohesive,’ officially moving away from country music to create a pop album.
Despite being warned by her record label not to take this route, she followed her gut, faced her fears and ignored the advice of others, and consequently went on to win the 2015 Billboard Music Award for Top Billboard 200 Album as well as countless other awards for the individual songs featured on this album.
As a brand, it’s essential that you regularly review the direction of your business and make changes if you feel as if your brand is in new of an audit. Keep your ear to the ground as your company evolves, shifting circumstances and looking for creative ways to shake things up a little…
Humanise your Brand
Taylor Swift is famous for connecting with her fans on a deep level that not many musicians can be credited with doing. She famously spends a great deal of time signing autographs and posing for photographs with her fans, and every Christmas she contacts her biggest fans and sends them gifts in the post – oftentimes meeting them in person to give them their gifts. She deeply connects with her fans – and her fans are famously loyal as a result.
Many members of the media have also praised her for showing up early for interviews and photo shoots, learning the names of everybody involved in the interview or photo shoot and generally making a huge effort to be kind, helpful and responsive - something that many celebrities are simply too stubborn or stuck up to do.
Create a brand that is kind, caring and totally engaged with your clients. Personally connect with your audience on a deep level and take the time to truly personalise your brand. Doing so will pave a positive path for your brand, boosting brand loyalty as a result.
Look for Unique ways to Market yourself
As a struggling young artist, Swift was always looking for unique ways to market herself. For example, she delivered cookies to DJs who played her music in exchange and held performances in airport lounges. Her mission was to be present where her competitors were not, and as a brand that should also be your mission.
In today’s highly competitive market, standing out from the crowd can be a challenge, but by pushing yourself and finding ways to be unique, genuine and human, your brand will definitely shine above the competition.
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